A well-written white paper will boost both your credibility and potential sales leads. By establishing your place as an industry leader, white papers can open the door to additional marketing opportunities and media exposure. The leading advantage of white papers is their ability to land in the laps of educated prospects looking for a solution. “White papers remain the most effective piece of marketing collateral, with 86% of respondents finding them moderately to highly influential in the purchasing decision,” according to an Eccolo Media study covered in a recent issue of B2B Magazine.
To positively influence your prospective customer base, make sure your white paper is written with those customers in mind. Keep it fresh, relevant and compelling by offering objective solutions to their problems. Make it easy to read by avoiding jargon. Using a digital format will make your paper easily accessible and easy to pass on.
While writing style is key to the success of a white paper, marketing is also vital. A well-written paper is only useful if it is read. When you’re ready to spread the word about your solution, try a few of the tips mentioned by Barry Harrigan at AcceleratingITSales.com.
As the economy has slowed down, trade shows and private corporate events are suffering. The