Think your website has your online medical marketing needs covered? Think again. According to a recent survey conducted by Jupiter Research, online health care specialists use an average of seven online resources to find clinical and treatment information, with only 41% of respondents visiting manufacturer’s websites.
Among the online resources most visited by physicians: literature databases, pulling in 90% of those surveyed; online journals, netting 83% of respondents; and physician’s portals raking in 73% of the physicians surveyed. Government websites also made the list, with 63% of respondents reporting that they rely on government sites as a resource. Only 37% rely on the use of medical or professional blogs.
To take advantage of the many opportunities available to medical marketers online, an effective strategy will incorporate multiple channels. According to Deborah Dick-Rath, senior vice president, healthcare practice leader, with FactorTG in an article written for MMM, the most effective healthcare marketers integrate all channels, all media, all the time.