Archive for the ‘Trade Shows’ Category

Fall Health 2.0 Conference A Success

Friday, October 23rd, 2009

The final installment of the 2009 Health 2.0 Conference was held in early October in San Francisco. The fall conference featured over a hundred speakers, nearly 80 live demos and technologies on display, along with an additional 30 displays in the exhibit hall.

The conference, which has received recent media attention from giants such as The New York Times and The Wall Street Journal, featured Health 2.0 Tools for doctors, ePatients sharing their needs, and an address from CTO of the US, Aneesh Chopra. The conference was co-founded by Matthew Holt, author of the Health Care Blog, and Indu Subaiya, a recent Entrepreneur-in-Residence at Physic Ventures and film-maker.

Each year the larger fall conference is held in San Francisco.  An additional spring conference is held at varying locations. Look for the Spring 2010 Health 2.0 Conference in Paris next April.

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Is it time to trade in the trade show?

Wednesday, June 24th, 2009

exhibit-hallAs the economy has slowed down, trade shows and private corporate events are suffering. The Trade Show Exhibitors Association recently released the results of its 2009 Exhibit Marketing Survey. The survey indicates that exhibitors plan to decrease the number of shows they attend and are planning to spend less in 2009.  Budgets have been cut by an average of 17%. Corporate event spending is also projected to join in the downward trend, with the average budget decrease at 30% under last year’s spending.

The medical industry is impacted by the economic slowdown, but also a number of other factors. Most importantly, various transparency and code of ethics laws are preventing vendors from sponsoring the physician’s attendence at tradeshows. Business travel budgets are also tight, leaving would-be attendees stranded at the office. 

How can you reach an immobile customer base? Reach them where they are, when they need you, 24-7 through the Web. Savvy marketers are making the most of their advertising dollars through this lower-cost, viable solution. Webinars, webcasts, virtual tradeshows and social networks are all online meeting-based options for marketers who are looking to reach physicians when they’re learning and networking.

Photo by mikesalsbury

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Posted in Event Marketing, Social Networking, Trade Shows, Virtual Tradeshows, Webcasts & Webinars | No Comments »