Let’s face it, very few of us want to increase our workload. This may explain the 53 percent of marketing professionals who admitted to opting out of web analytics as a means of measuring their campaigns in the recent Alterian Annual Survey. A quarter of the 1,545 professionals surveyed viewed analytics as the most difficult part of their job. In contrast, most of us agree that today’s economy demands we make the most of every advertising dollar spent. Understanding analytics and using the technology to evaluate and refine your web campaign can help you accomplish just that. Taking the time upfront to understand the analytical tools available to you will alleviate some of the perceived burden, while saving time and money by making your web campaign a success.
Google offers a free, easy to use analytics tool to help track your web traffic. Use the tool to increase page views per visit, expand your geographic reach, evaluate your referring links and refine your key words. For more details on how to make the most of Google Analytics, read Top Ways to Use Web Analytics to Improve Your Blog or Website at ConversionRater.com.