Professionals depend on e-newsletters to keep them up-to-date with the latest news on their industry. Chances are good an e-newsletter has landed in your inbox at one time or another. Odds are your prospective customers are included on a few well-targeted subscriber lists, as well. A well-placed e-newsletter ad may be just the boost your online marketing campaign needs. Here are five major reasons that you should consider using e-newsletter advertising today.
1. A ready and willing audience of opt-in subscribers ensures your ad will reach your target demographic. When it comes to e-mail newsletters, the more specific to your target audience, the better. A recent article in B-to-B magazine suggests inquiring on the demographics of any e-newsletter in which you are considering purchasing ad space. Some advertisers are purchasing ads for a percentage of the list that fits their needs, instead of buying the whole list.
2. Reach your target audience anytime, anywhere. Going mobile with your ads and landing pages allows for easy accessibility from “smart” phones.
3. Boost credibility while saving time and money. An e-mail newsletter advertising campaign increases your visibility to potential customers, without the need for time-consuming list maintenance and content creation. Take your credibility a step further by sponsoring a section, then asking to write a column or an article within that section.
4. Get measurable results with quick-and-easy ROI (estimated at $43.42 for every dollar spent by the Direct Marketing Association) backed by proven statistics. Publishers know how many people are reading their e-mail newsletters and their bounce rates.
5. E-newsletter advertising generates quality leads. According to the 2009 Forbes Ad Effectiveness Survey, e-mail and e-newsletter marketing were second only to SEO as the most effective tools for generating conversions.
As the economy has slowed down, trade shows and private corporate events are suffering. The 
ports upward of 70% of physicians are now online daily. Nearly 40% of respondents reported using the internet for clinical information 2-4 times per day, and another 20% log on 5 or more times each day. For 76% of the physicians surveyed by Epocrates, the number of hours spent online has increased over last year.