There’s a belief that medical professionals – physicians, dentists, nurses and others – are technology laggards. This theory has been tested extensively by research groups, however, and has been disproven time and again. According to one such survey, a 2008 report by Forrester Research, medical professionals are wired, mobile and use the Internet MORE than the average U.S. adult.
Bottom line: If you’re not reaching your audience online, you’re not reaching your audience.
Tags: Forrester Research, physicians, research