66.5% of marketers plan to increase online spending in 2009.
If the economy is so bad, then why? The answer: ROI -return-on-investment.
In today’s economy marketers must make the most of their spend–and they must account for every penny. Any marketing method they choose needs to be extremely targeted, measurable and result in high conversion rates. This is where online marketing really excels.
In this climate, online marketing is one type of advertising that is consistently and significantly outperforming any other. In fact, the economic downturn is only serving to accelerate the shift to from more traditional media to online advertising, according to new research from The Kelsey Group.
Specifically, performance-based media, such as lead generation, is at the front of the online advertising market. According to an article from Online Media Daily, the benefits of performance-based advertising and online lead generation include improved measurability, higher conversion rates, cost-per-lead pricing, and a constant stream of fresh leads.
Tags: Lead Generation, Online marketing, Online Media Daily, performance-based media, ROI, The Kelsey Group